Cheeks are a very important feature of the face. As we age, the structures of our face change, not just the quality of our skin, but also the underlying support, including the skull, muscles and fat! This causes the face to shrink in some places, fat and muscle descend with gravity and the skin having become thinner and less elastic, no longer ‘fits’. This leads to the formation of jowls (the sag around the chin area) and naso-labial lines/folds (the line from the corner of the nose to the corner of the mouth) .

People age differently; some may lose fullness or volume, some may find the volume descends – droops or sags or even both. Replacing volume in the cheeks is therefore of high importance when rejuvenating the face. With inadequate cheek volume, the face no longer has the natural youthful curves provided by fuller cheeks. Furthermore, the mid cheek can support the lower eyelid, and in many cases, adding volume to the cheeks can improve the appearance of under eye bags and hollows.

This is a very popular procedure  becuase t it lifts the entire face and reduces naso-labial lines and jowls. The shape of the face can be reverted to a youthful ‘upside down triangle’.  Cheek enhancement is performed using  an injectable dermal filler to temporarily improve the volume of the cheeks, increasing definition and fullness. Treatment with a filler like Juvederm voluma last 9-12 months when it can then topped up